License Sticker (COA)

The Microsoft Certificate of Authenticity (“COA”) is the primary anti-piracy device, OEM product-tracking device and proof of license for Microsoft OEM products.

  • OEM Customer receives COAs from Avnet Silica after purchasing Runtime Licenses.
  • The COA is a non-removable, sequentially numbered sticker with anti-piracy features designated by MS. It is permanently affixed to an accessible location on or within each Embedded System.
  • COAs are designed to provide a more secure document and allow improved authentication of genuine product.
  • Each COA identifies the Licensed Product installed on an Embedded System.
  • Embedded Systems distributed with Microsoft Embedded Licensed Products must have a COA.
  • It is the OEM customer’s responsibility to accurately reconcile total number of COAs received with the number of systems shipped with MS software. OEM customers and MS Distributors should maintain appropriate records regarding the disposition of all COA labels, including serial number tracking of any COAs damaged as part of the manufacturing process.

There are three types of COAs used in the Embedded Channel. All three COA types are produced by De La Rue, a secure print vendor company that specializes in COA production.

COA Types

1. The Embedded Thumbnail COA (Image not actual size)

Astro COA

Note that the OEM doesn't need to stick the small 2D Barcode sticker on the device. Only the yellow COA Sticker needs to be affixed to the device. The small 2D barcode is only an incremental number from the manufacturing lot.

To improve manufacturing quality processes and reel integrity, Microsoft has developed a new roll of Embedded Thumbnail Certificates of Authenticity (COAs). Changes include adding a serialized 2D barcode next to the thumbnail portion.

Important: the COA doesn't show a specific product name, it shows a product group! For example: X20-88075 for the product group Windows Embedded Standard covers Windows Embedded Standard 2009, Windows Embedded Standard 7E, Windows Embedded Standard 7P and Windows Embedded 8 Standard.

 

 

2. The Embedded Personal Computer (PC) COA (Image is not actual size)

Trailer COA green
Trailer COA rose

Now available: COAs with concealment (scratch-off panel). It needs to be rubbed off VERY CAREFULLY.

COA Type Table

Product

COA Type

Windows Embedded CE

Thumbnail COA

WePOS

Thumbnail COA

Windows Vista

PC COA

Windows 10 IoT Enterprise PKEAPC COA

ISA Server

PC COA

Windows Server Appliances

PC COA

Windows Server Embedded

PC COA

Data Protection Manager Server

PC COA

SQL Server & CALs

COA Card

Windows Embedded Standard

Thumbnail COA

Windows Embedded POSReady

Thumbnail COA

Windows 10 IoT Enterprise ePKEAThumbnail COA

Visit the product section of each Microsoft Embedded product to find the specific License Terms.